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Tag: consumer psychology

The Endowment Effect – Do We Possess Our Possessions Or Do They Possess Us?

In 1859, around 450 passengers on the Royal Charter, returning from the Australian goldmines to Liverpool, drowned when the steam clipper was shipwrecked off the north coast of Wales. What makes this tragic loss of life remarkable among countless other maritime disasters was that many of those on board were weighed down by the gold […]

Higher Working Memory Capacity Leads To Faster Satiation Rate

People who use more working memory capacity get tired of things faster, new research from the University of Kansas has found. Lead author Noelle Nelson, a KU School of Business marketing and consumer behavior researcher, explains: “People with larger working memory capacities actually encode information more deeply. They remember more details about the things they’ve […]