Nokia brand to be phased out starting this year

With Microsoft’s recent acquisition of Nokia, many were expecting the Nokia brand to be phased out. Since the purchase, Microsoft has continued to allow Nokia to release devices under their own name, but it seems as though that is about to change.

According to a report by GSM Arena, a successor to the Lumia 820, known as the Lumia 830, has been spotted on the Chinese search engine Baidu.

The device is set to include a 13MP front facing PureView camera with Zeiss optics, and has a plastic build with metal-looking strips. The display of the device is expected to be around 4.5-inches, though it wouldn’t be unheard of to be a little bigger.

What is really interesting about the device, however, is the fact that it’s being branded as “Nokia by Microsoft.” This is the first time we’ve seen this type of branding from the company since the mobile phone portion of it was bought by Micosoft late last year. It seems as though Microsoft is slowly pushing its branding to Nokia’s Windows Phone handsets.

In the coming months, it is expected that the Microsoft font on Nokia devices will get bigger in comparison to that used for the word ‘Nokia,’ and eventually the Nokia name will be completely phased out.

Microsoft’s mobile operating system has been getting a lot more attention in the market of late compared to recent years, and a number of OEM’s have expressed interest in developing Windows Phone based devices, including Samsung, Sony and HTC.

While Nokia phones are certainly not as popular as they once were, they have been getting more popular of late because of their great cameras and unique designs.